December 14th – Talking To Customers That Care: Driving Sales With Niche Marketing with Theresa O’Neal

Join BE NYC Mentors Masterclass Group Mentor Session

About This Event

Tuesday, Dec. 14, 2021; 6-7:30pm

Instead of trying to become a market leader in the mainstream market finding a niche can help you keep pace with larger competitors. Join marketing expert Theresa O’Neal to learn how finding a niche can allow you to gain market share by focusing on getting a high amount of engagement from a smaller pool of customers.


BE NYC Mentors is New York City’s inaugural mentorship program for Black entrepreneurs seeking to start a business. The program aims to increase the number of new Black-owned businesses in high-growth industries.

Black Entrepreneurs NYC (BE NYC), an initiative of the NYC Department of Small Business Services (SBS), is a groundbreaking model for a major American city to help create equity of opportunity by advancing Black entrepreneurship.

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